Research Connexions helps keep pace with the changing audience profile.

Multicall research division helps marketers to better understand and gain deeper insights about the changing Australian audience profile.

An audience which has more than 250 ancestries and who speak more than 400 languages. An audience which adds 1 new migrant every 1 minute 29 seconds. Quantitative, Qualitative & Lifestyle Contextual Research is undertaken regularly for several clients. 

Research Connexions provides end to end research which includes strategy, planning, respondent sampling, implementation, collation of results, analysis and reports. A culturally sensitive research approach ensures the close cooperation of the respondents, where they are ready to share frankly their views and not only what the researcher wants to hear. 

Quantitative services include surveys (face to face and over the phone) as well as one on one questionnaires. Qualitative services include focus groups, in-depth interviews, and broad scope town hall sessions among others. 

Lifestyle contextual research services go beyond traditional research. It is conducted in the comfort zone of the customer- at their homes, on the street or when they are shopping. The analysis takes into account not just verbal but also the non-verbal cues which add to the quality of insights.

The Multicall Connexions lifestyle study is a panelled ongoing study undertaken by Research Connexions. Multicall's in-house multilingual call centre plays a crucial and ongoing role in collecting data. Category specific insights are regularly available to the Multicall team in order to work on sharper and more measurable marketing and communication strategies for clients.