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AUSTRALIA
A myriad of colours and cultures
In contemporary Australia, multicultural marketing is becoming increasingly important, companies that do not have marketing strategies for ethnic audiences stand to lose a large and affluent consumer base, as well as a first mover loyalty audience segment.
Fact
47% of the Australian population was either born overseas or has at least one parent who was an immigrarant.
Opportunity
This equates to 9 million multicultural consumers from a total population of over 21 million!
Fact
Every 1 minute and 29 seconds a migrant enters Australia. Two out of three are professional migrants.
Opportunity
A purchasing power of $75 billion a year with a higher than average disposal income.
Fact
Brands that continue to think of multicultural consumers as niche audiences are more likely to lose out on critical market share.
Opportunity
Multicall Connexions- a full service, award-winning marketing and communications agency transforms the gateways of language and culture into brand, product and service opportunities.
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